TULSA, Okla. — Professional bull riders are taking over the BOK Center in front of fans to compete and boost Tulsa’s economy.
PBR has been coming to Tulsa for 21 consecutive years.
Crews have been setting up the day before the first ride starts by unloading 750 tons of dirt and setting up paneling, lights, and sound system within 24 hours before the first ride happens.
Tulsa Regional Tourism's Johnathan Huskey said these national events bring in visitors, and revenue is big for the town.
“An increase of visitors and tourists that helps our local businesses and restaurants in those areas bit downtown and even further out," Huksey said.
2 News talked to Stephen Jester, the production manager of the event, and he said that all the preparation is worth it when the tour stops through Tulsa.
“This has always been a very supportive community, coming out seeing our shows, having fun with us, and it’s going to be a lot of fun,” Jester said.
According to Tulsa Regional Tourism, in 2024, Tulsa saw almost $200 million in economic impact.
Huskey said there is a lot of momentum going into 2025 for Tulsa’s tourism from events like the national tour of 'The Outsiders' coming to Tulsa in the fall and the Big 12 wrestling championship in March.
“We like to say in the office that Tulsa is on fire. It’s a good time to be here and a good time to see what’s next.”
Huskey expects an increase of visitors from this weekend alone, with PBR coming into town with it being a homecoming for some bull riders.
The PBR starts Jan. 24. Find tickets on the BOK box office and website as well as the PBR website.
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